RFID Project

The CEO of Tokyopop, Inc. asked his employees to think of a way to use RFID technology, and apply it to his products. I took the initiative, and tapped into my creative side in order to successfully create a reasonable plan. Aside from its normal use of tracking inventory and minimizing costs, I created a plan that would integrated the company website, local book stores, and a art installation. It combined a art installation, the web, and RFID's to increase traffic to the stores. It's goals were to increase sales, brand awareness, and successfully utilize RFID Technology. (Please read the outline. It details the project in its entirety.)