Coaster Project

The Year Round Brand is a 12 month brand awareness project. It is a cost-effective solution to slowed, and riddled economy. The project consisted of using drink coasters to generate a buzz for monthly contests, and giveaways that were linked back to the Tokyopop website. These coaster were given away at highly trafficked conventions, and events. Every month there was a drawing for specific numbers found on the back of the coasters. Fans would get the opportunity to win limited edition products, newly released books, and other giveaways. These coasters would be come collector's pieces for the whole entire year. (Please read the outline. It details the project in its entirety.)